Video Blocks – Respect

If you want to know how to optimize your business to receive business online it makes sense to look at companies that are successfuly doing this all ready, and what better companies to emulate than online only companies?

I mean, these companies rely 100% on the sales they receive online.

If 100% of your income was tied to one source, you better make sure you do that thing right and do it well.

Not to mention when you’re a business selling digital goods like Video Blocks. You see, selling an intangible product (such as an eBook for example) is great because you can deliver anywhere in the world instantly and there’s very little overhead (as you’re dealing in 0’s and 1’). However you’re competing with everyone else in the world.

With everyone talking about Instagram, Twitter, Facebook etc. I thought it would be ideal to illustrate a company that is doing well that’s a bit closer to home – one that is in my industry – video production. The company is called Video Blocks and they sell stock videos.

Stock videos, for those that have not heard of the term, is basically a video you can get off the rack to put in your video when you don’t have the time or resources to shoot it yourself – let’s say I’m making a documentary about New York, I want to have an overhead shot of the Empire State Building. I can either hire a helicopter to film this for me, or I can find some footage that has all ready been filmed and buy the rights to that, saving a few thousand dollars in the proccess and allowing me to dedicate those resources into my documentary.

Stock video can be purchased online and there is a lot of competition as far as providers go, just to mentiona few – you have Video Hive, Shutterstock, xStockVideo… the list goes and. In amidst all this competition, Video Blocks has carved out a niche for itself and you’re probably wondering how it does that. Well, my friend read on.

The five factors that I want to talk about today that have lead to Video Block’s success as one of the fastest growing online media companies in the world is – an irresistable offer, 3rd party endorsements, big numbers, engagement and cross selling.

Irresistable Offer
What’s interesting is that the landing page for Video Block’s AdWords campaign is different from their standard home page, which is an important point to keep in mind (which I won’t get into here). Anyway here’s the screenshot below.

Landing page from AdWords

Notice the irresistable offer – 7 Days of Free Downloads. Basically they’re letting you use a service that is usually $50 or more a month for FREE for 7 days. Now if you were locking for stock videos and you came across this offer would there be any reason that you wouldn’t sign up?

Of course there is the little caveat that they require your credit card details and it will be automatically charged if you don’t cancel within those 7 days but you’ll remember. I can guarantee many people who thought they would cancel after 7 days ended up becoming members.

I wouldn’t at all be surprised if they haven’t tested the hell out of this page, as it’s the one where most people would end up leaving. There’s so much great elements in this and it can really be used as a template if you’re looking to ask your users for credit card details but I won’t get into it now.

3rd party endorsements
TechCrunch is a trusted and well known unbiased source of technology news, they have given Video Blocks a thumbs up. So what do you do when the biggest tech blog gives your company a glowing review? You put it front and center on your landing page.
[image] Trust from TechCrunch is now transferred over to you. Anyone can say anything they want on the internet so it comes down to trusted publications to sort the straight up truth from the ‘half-truths’ and outright lies (which always makes for a great expose!). Because of this 3rd party endorsements are SO important, and much more so on the internet than in real life.

Also Video Blocks was voted as the #4 Fastest Growing Media Company and it proudly displays the badge.

What’s that you say?

You haven’t been featured in TechCrunch or A Current Affair? Well do you have any satisfied clients (if you’ve been in a business for a while that’s a real worry – unless you’re the government in which case you’re fine.) Why not ask your clients to give you a positive shout out – simply fire off an email with a pre made testimonial for them to approve – or tell them they can write their own. These testimonials are worth their weight in gold which is why I always ask for one once I’ve finished working with a client.

Big Numbers
One of my favorite rappers, Jay-Z said upon accepting an award “Men lie, women lie, numbers don’t.” While people have speculated who the comment was aimed at the general premise is true. If your business does the most sales in your area make sure to state that.

And if you have an exact figure put that down. Video Blocks states the following statistics:

7,476,649 Clips Downloaded To Date

25,693 Clips Downloaded Last 24 hours

If over 25,000 clips have been downloaded by clients in the last 24 hrs then someone else must be using the service, in fact many people… and can that many people be wrong?

The reality is not everyone is going to buy/register with you as soon as they come to your site. So if you have a way to engage them and build a relationship in the meantime you should do that. Keep in mind though that this is a secondary option, as what you really want is for someone to take an action as soon as they come to your website, however failing that…

Scroll down and you’ll see Video Blocks offers for you to browse their library and see what they have in going for them. You need to scroll down to view it but it’s there. In businesses this is usually a blog or some other free content/checklist that people can view when they visit the website.

Cross Selling

You’ve made the sale or gotten an enquiry! Great! Your website has done its job. So what now? You have a hot prospect sitting there looking at a ‘Thank You For Registering with Us’ page. Why not take advantage of this time?

When I used to work for a television sales company this was one of the biggest earners. In fact the company made most of its money through cross sales. When someone would call to get a certain product they saw on TV, we would offer to send them another product worth either the same or 50% of the price on a free trial – they could return it within 30 days to get a full refund and shipping is free. But let’s be honest who’s going to return a vacuum cleaner (or any other product) once it’s shipped? Bingo – that’s 2 sales made for the price of one.

Make sure to study what online companies are doing and use it to your advantage on your website.

Make sure you have an irresistable offer. Any business can take advantage of this. Most service based businesses (like lawyers or construction companies) have a free consultation. But you can get creative – if we can’t find a way to save you $1,000 on your next tax bill we’ll give you $100. You get the idea. Get press clipppings (or failing that) testimonials and keep them in your marketing war chest.

Make sure to use them in every place you can to communicate trust to the prospective client. Think big numbers. Let’s take the lawyer example – if you have over 200 successful cases, bring that up. If you have over 1000, 10 000 or 100 000 clients and that’s a big deal in your industry mention that.

Engage your audience – what are prospective customers looking for? Give it to them on your website so even if they don’t pick up the phone to call you (or email you) they’ll be on YOUR website doing research. The longer you keep the customer’s eye ball the more your chances of securing that client.

Finally find ways to cross sell. Even if it’s not your own product. You can do this offline but if you can automate it online that’s just as good. I started Head Studios as a video production company and have sucessfully cross sold many products to the point that non video projects make up more of my income than video projects. I don’t know if that’s normal or not but that doesn’t matter – what’s important is that is a big source of potential revenue, not to mention it makes people’s lives much easier not having to deal with 10 companies.

Hope this gave you some ideas and fired off some neurons in your brain. To speak to me for a free one-on-one consultation where I can show you opportunities to increase your bottom line fill out the form below.

P.S. Just got an email follow up from these guys exactly a day after I registered with the subject line ‘TODAY ONLY: 6 Months of Unlimited Downloads – Just $89′. Great work on the subject line, even though the offer is mailed out exactly 24 hours after someone registers.

Video Press Release Guide

What is a video press release

A video press release is basically a standard press release with a video component. Sometimes only a video is sent with no press release but in most cases the video is embedded into your company’s PR page or sent to a news outlet with a link (to a YouTube clip for example) and a short summary of the news.

A video press release can be an animation, especially useful when you’re launching a new product or service that may be slightly technical to explain.

Why Video?


A video adds instant credibility to your press release. Sometimes a press release by itself can be good, but when you have a video accompanying it, it’s a sure fire way to tell an editor that you are the real deal. Remember that anyone can put out a press release and editors have hundreds of press releases flooding their inbox every day.

For example, one of my clients was a start-up software integration company that was working hard to get its new technology listed in national and international publications. The problem was that with so much start ups in the space it was difficult to get major publications on board and major tech publications weren’t returning their calls! However with our video completed and sent out they received 3 call backs in the space of less than 24 hours! Videos press releases work and can increase the response rate of your press releases, so you don’t have to sit and waste time callling and emailing reporters.

Television Coverage

When you send out a simple text press release it all but closes you off from receiving television coverage. It’s too much work (and outside the budget of many reporters) to send out a film crew to film your event. However having video footage with your press release allows a broadcast television channel/show to easily use those clips in creating  a report. It can also spur someone from the likes of A Current Affair or other to pursue the story further (and get more coverage).

Today Tonight runs every weeknight to an audience of over 600,000 in Australia. With 3 – 4 segments every show that comes up to 20 segments required every week. If you have a human interest story and a good video press release to make the job easier for them you stand a good chance of being shown.


You will find in many press releases on websites such as that a lot of footage is simply B-Roll silent footage. By B-Roll I mean a quiet shot of an airplane or perhaps a quiet shot of an event (with minimal background noise). The reason for this is so that if your news is used in a broadcast by a local television station.

Just imagine how much more exposure you can get if your press release is optimized not just for print but also television. We all know millions of people watch television and the news stations are always looking for something to report on.

Viral benefits itself

Sometimes a significant news story is the fact that video has received a certain amount of views and attention. In some cases the makers of the video were not even trying to get press attention but got it anyway because the video was so popular. Can you imagine what you can achieve with a slightly popular video and a concentrated media push? Remember that news outlets are always looking for a story, and if your press release is setup for them they are more likely to put your news up.

Dumb ways to die as a perfect example of generating press due to the amount of interest all ready generated (the bandwagon effect). Click on the image to view the video.

Some tips and ideas

Tap into the conversation

Make sure that your press release has an angle that is relevant to the publication you’re targeting. A great idea is to simply tap into a conversation that is all ready happening on the news. For example much talk has been made in the news recently about outsourcing workers, here is an example of a news article – Perhaps your business specializes in contracting labor. You might do some interviews with industry leaders about how the government’s strict employee regulation is forcing businesses to hire part time or contract workers. You could then give businesses advice in that same article then email some journalists for an exclusive. You can be guaranteed that some trade journals that are within that interest would be more than likely to pick up and run with that story, and with video interviews meaning it would get much more attention.

Have third party endorsements

Another tip is to get third party endorsements. If you have a unique business or a superior product get industry leaders to comment on the product or perhaps even satisfied clients about how it has improved their life. This adds an air of credibility to your press release.

Target appropriate publications

Make sure that you target only publications whose readership would have interest in what you’re writing about. Obviously there’s no point to talk about your latest high tech startup in a gardening magazine.

Be available on phone and email

After you issue your press release make sure you are available on the phone to answer any questions that a reporter may have. You should be able to answer the phone and chat for 1 – 3 minutes about any clarifying questions and reschedule another time to speak to the reporter should there be any more in depth questions.

Do research and personalize your emails

Make sure to understand which reporter reports on which stories in publications. An online/offline newspaper will usually have one reporter that specializes on a certain subject. Make sure you understand who it is and target that reporter. Let him know that you have read other articles by him and how you feel your press release is relevant to what he is writing about. Most reporters are under a deadline and if you can lay everything out on a plate for them it will make it much easier to get your story picked up.

The simple lead generation secret… that you don’t have to pay thousands to get

Lots of people these days are talking about cumbersome and complex lead generation systems. The problem is that the more complex and novel something sounds the more chance it is to get press.

The truth is marketing has a simple foundation and you need to be able to sort the complex from the simple.

In this blog post I’m going to give you a simple strategy that you can start generating leads for your business right now that can be implemented in less than 3 days.

Before I start there are a couple of assumptions I’m going to make (if these don’t fit you then you need another strategy and can feel free to stop reading further):

Assumption #1: You all ready have a reasonable amount of traffic coming to your website

For example, you are a recognized brand (maybe you’ve been around for a while) and for some reason or other you all ready have a fair amount of traffic coming to your website. The traffic comes and stays for a while but you never get an enquiry or an order.

That’s pretty much all the assumptions. Basically I’m saying that this is a strategy to launch after you have acquired some natural traffic through SEO (search engine optimization).

So now that traffic is coming to your website/blog how do you monetize that traffic. The first thing you need to do is build a list of leads, and those leads will eventually become clients.

And I have 2 words for you: pop-up (or is that 1 word?).

Now when I say pop up it’s not what you’re thinking; one of those annoying pop-ups you see of stuff you don’t want and that yo have to close so you can go back to do what you wanted on a particular website. No, I’m going to show you a cool method to create pop ups that

Let me show you what I’ve done with a client recently:

Here is a pop up on a client’s website. Notice a couple of unique things about this pop-up:

1) This pop-up does not open a new browser window and so it annoys the client less. Also this pop-up will only come up once for any website visitor, so whether the visitor chooses to enter their details or not, they will never see the pop-up again unless they request this – this is an important point because if you show the pop-up on every new page of your website not only will your vistors bang their keyboards very loudly but Google can penalize you for providing a poor website experience.

2) The pop up is giving the client something for free – free is good. In this case we are giving away an e-brochure with a product range. A lot of clients will prefer having a PDF version of products when they go on to make a purchase. This helps them.

3) It asks for the client’s details – well this is obvious. However this is what we need.

4) This pop up links to the client’s email/customer database, so that every time a visitor fills in  a form, the client can then build a long term relationship with the visitor.

This may seem like something fairly small and simple however I can tell you that before this was implemented our client was getting very few leads coming through their website (even though they had an incredibly strong brand and positive word of mouth), however upon implementing this simple change I can say that their big problem is now is sorting out and following up on leads – which is a good problem to have!

A website that generates leads is a good website. Make sure you give yourself every advantage, sometimes simple changes can make a big difference and in many cases implementing something like this means you might not have to pay $5,000 to redesign your website to begin generating leads. Little tweaks!



Before you sit down with a designer to plan out how you want your website to look, it helps to grab a piece of paper and a pen (or a good software package, more on that later) and sketch out exactly what pages you want your website to have. Most web designers worth their salt will create a site map before starting development, it allows for a long range and complete look at the website architecture, which helps to avoid creating extra work by seeing what pages can be combined and eliminated, and also gets the whole team on the same page as to exactly what is required.

The other great thing about a site map is that you can also use it to plan your SEO strategy. Including what pages should be optimized for what keywords, doing this correctly from the beginning can also focus your SEO campaign from the beginning to make sure your site is structured for the most important thing – traffic!

But what exactly do you need to include on a site map, and what software do you need to make it useful , and what mistakes should you avoid?

  • Choose a good software
    There’s a lot of great software out there, free and paid, as well as downloadable and online (cloud). One bit of software you may be interested in picking up is SmartDraw, which I personally use for a lot of things other than just a site map. However if you’re on a budget you may want to go for the old pencil and paper, however the problem with this is that it’s hard to modify. If you don’t want to go out spending money just to draw up a sitemap, you may want to check out It’s not strictly a site map generation software but it can get the job done – to check out SmartDraw click here and to check out click here
  • Understand the goals of your website
    If you know the goals of your website, including how important each goal is, planning your site map will be much easier. For example, if you have an online store, you would need a Products page, with sub pages for different categories of products that you offer. Planning this up front will let you know what categories you may have to combine (if you only have a couple of products in that category). If the goal of your website is simply to educate your prospect about what you do, instead of making a sale, you’d need to find out what is that makes your company unique and gets clients to buy from you and organize your site this way. Do you have many satisfied clients? Then be sure to include a ‘Testimonials’ page. Are they from different industries? You may need sub pages in your ‘Testimonials’ page for industry.
  • Research your competitors
    Competitors for your product or service have probably all ready put in much time and thought as to how they need to organize their sites. Clicking through and hanging out on their domains should give you some ideas for how you can organize your own site.
  • Save and revise
    The first sketch out of your site map will never be the one you end up using. Save your site map and share it with your designer or your team and get feedback on what pages should be added or removed. However don’t try to share with too many people, otherwise you’ll have a headache incorporating all the feedback. Sometimes all you need is one person to bounce ideas off.
  • Think keywords
    While it may be tempting to make your website site map have the mandatory About Us, contact Us, Products pages, you may want to consider looking at keywords that your customers are searching for and including them in some way. For example if you sell control panels, instead of naming the page ‘Control Panels’ why not go for a more descriptive name like ‘Home Automation Control Panels’ to make sure that you can get listed for that keyword.

Good luck with creating your site map. Remember, your first draft is just that, a first draft. Make at least 10 – 15 boxes to get started and you’ll have a lot of ideas come up as you do. Good luck.

Pixelate 2.0 – iPhone app, change colours before changing colours

iTunes has just released a new awesome app Pixelate 2.0. It’s like magic that saves you time by allowing you to visualize how a colour will look on your wall, without even lifting a paint brush.

It does this by using an enhanced algorithm that makes visualization of any thing colour quick and easy. It also gives you the ability to zoom, so it makes colouring even easier.

Just incase the colour you wanted didn’t exist in the colour palette, it also gives you the option to take a photo of a particular colour and you can add that into the current colour palette.

The amazing thing is, not only does it work for your walls it also works for your furniture, cars, and even clothes. I’ve got a feeling that this app is going to be a success, amongst car buyers, shoppers and even interior designers. I’ll be definitely using this app the next time I go car shopping or shoe hunting.

Amazing how technology can change the standards of how we live so quickly. Click here to download the app for $1.19

HootSuite – 1 stop shop for all social networks

I don’t know how long HootSuite has been around for but I just wanted to point out how much life is easier now with Hootsuite.
Hootsuite is basically 1 account that controls all your social network accounts. So instead of having to copy and paste to all your social networking sites such as, Facebook, Twitter, Linked in, WordPress etc. You can now do this all by signing up to Hootsuite.

Not only does it give you power to post on all social network sites, HootSuite also gives you live feedback and analytics for all the social networks sites you hook up.

There’s even a free iPhone and Android app click to download the app. This app enables you to post to all your social networking sites while you’re on the go. In fact, I’m going to use HootSuite to post this blog on all our social network sites. Facebook, Twitter, LinkedIn.

Love Technology.

Secret sauce to over 20K Facebook Fans

I was on Facebook the other day and saw an ad for a Facebook page promising to help companies get Fans for their pages. The way the page was structured was that you had to ‘Like’ it in order to view a video. Check out some pics below. The guy claims he gets over 70% conversion for everyone that checks out his Facebook page.





The Facebook page as it appears before it's liked. Pretty much if you don't like the Facebook page you can't get the video.

Also once you ‘Like’ it he shows you a video, more like a teaser clip, for his video tutorial on how to get Facebook fans. Then he asks for your email address to get the full tutorial. I haven’t watched the full tutorial, but I do know that many people would, so now in a matter of minutes he has a new fan plus that person’s email address to market to.

After you like the Page, you get a short video and are asked for your email in return for a short video tutorial. Nothing for free in this world!

Not sure what this person’s revenue generation strategy is, but I assume he has a premium paid course that he markets to his current list, which includes his 22,000 fans. I think he has more than one Facebook page because in the video he is discussing a Baseball Fan page that he has.

Also if you check the menu on the left there is an option called ‘Share Get 10K’, if you click on it, you’re presented with a screen of your friends, whom you can select to be Invited to his page. Remember that once you join a Facebook Page you get updates in your News Feed every time the Page announces something. It’s great to keep people engaged, especially if you’re targeting a younger market who use Facebook to communicate more than email.

You can invite your friends the Get 10K Fans page.

One more thing, the video is from Sorens Media, a video content delivery platform. They’re doing some great work with Facebook integration, check them out here and check out the Get 10,000 Fans Facebook page here.

How to make a good video testimonial

When it comes to getting video testimonials there is a right way to do things and the wrong way. Shooting a video testimonial is easy, getting a good video testimonial that not only looks professional but instills trust and confidence in your potential prospects to get excited about your services and take action is more challenging.

Let’s take a look at a bad testimonial and a good testimonial to see the difference it could make.



Bad Client Testimonial:

Why It’s Bad:


Poor sound quality. Background noise is not filtered out, assume sound is obtained through mic in camera.


The video goes for two minutes yet only contains a person talking the whole way through. There are no break away shots.

Lack of Branding

At the end of the video there is only a blue background with the text of the personal trainer’s website. Even a simple logo would have been better than straight text.

Good Client Testimonial

Why It’s Good:


Firstly it has a nice background track that goes with the Happy Hound brand. The voice from the business owner is loud and crisp.


The editing of the video makes it interesting throughout showing shots of the animals in the day care as well as various customers.


There is a nice and simple Google logo that appears at the end of the video which finishes off the video nicely to remind the viewer who this testimonial is for, who’s responsible for the great success of this company.


Humor is always good, it’s hard to mentally argue with a proposition when something is funny. Check out the dog typing at :54.


The first and second video both use a narrative testimonial format. The narrative can be likened to a story that would go like this:

Note: this is based off the Hero’s Journey

  1. A call to adventure, which the hero has to accept or decline
  2. A road of trials, regarding which the hero succeeds or fails
  3. Achieving the goal or “boon,” which often results in important self-knowledge
  4. A return to the ordinary world, again as to which the hero can succeed or fail
  5. Application of the boon, in which what the hero has gained can be used to improve the world

In a business testimonial this would translate to:

  1. A discomfort/problem: the client faces a challenge/obstacle or hardship in her business. She has direct problems such as lower than expected sales but also indirect problems such as loss of morale for staff and uncertainty about the future.
  2. Searches for solution: the client finds your solutions and puts her trust in your company to deliver a result.
  3. Measurable results achieved: your company delivers results to her business by executing solution proposed in the previous step and achieving measurable results which fix her discomfort/problem.
  4. A new routine: as a result of what has been achieved by your company, the testimonial, no longer weighed down by the problem/discomfort can focus on other things and gets benefits she never expected.
  5. Some time on..  (optional): the testimonial is now reaching higher targets and has reached a new level thanks to your company. This can be anything from planning to open new outlets, or the new problem of too many orders!

Barrack Obama – Yes We Can

In 2008 Barrack Obama became president of the United States on the messages of “Yes We Can” and “Change”. Obama was going against Hillary Clinton and John McCain, both of whom were early favorites to win the election race. John McCain could boast of his long experience, including not only his government experience but also his war hero status as a POW in a Japanese concentration camp and Hillary Clinton who was the wife of former President Bill Clinton, from whom she could rely on for public support and campaign strategy advice. However it was Barrack Obama who gained the Presidential office and he did all of this with a grass roots campaign that relied on a large pool of small donations, rather than a small pool of large donations, which further strengthened his brand as a politician for the people rather then special interests. His success can be attributed to not just his great speeches but also his online efforts which his campaign used to spread the word through social media and vidoes, and which was helped along from some unexpected sources (more on that in a moment).

Barrack Obama’s website, my.barrackobama was created in the lead up to the Presidential Race and was created as a social hub that would connect to his other efforts. Let’s examine interesting points about this website:

Splash Page

The website welcome page gets you involved from the get go, immediately requesting your email and post code. The action they want you to take is clear. There is an option to skip the sign up proccess at the bottom also. Note that if you skip this welcome  page you will not be shown this screen again unless you restart your computer or open a new browser.

The welcome screen is aimed at getting you involved as soon as you enter the website by asking for your email and post code.

Donate Buttons

Once you enter the main page, the first thing that will get your attention is the red buttons asking you to ‘Donate Now’. Again the website is very clear on the actions it wants its users to take and makes the links to these actions stand out.

The donate buttons are red in order to draw the user's attention to them. Obtaining donations was a big goal for the Barrack Obama website. Obama ended up raising $750 million, with online contributions sometimes contributing 88% (


In the right column of the website there is a video embedded which contains a current topic. I assume the video changes from week to week or day to day.


The blog keeps the page fresh with new content. Notice how the most recent blog post has a lengthy excerpt which captures your attention and piques your curiosity in order to click through. I didn’t include an image for this one but you can see it if you check out the website.

Social Media Elements

There is a Facebook widget in the right column that allows you to ‘Like’ either Barrack Obama and/or the ‘Democratic Party’. Barrack also has a social media presence on LinkedIn, Flickr, Twitter and YouTube. Also note that the local chapters of the website have their own Facebook pages such as ‘Organizing for America – South Carolina’.

American Map

To better personalize your experience there is a map of America with clikable states, which redirect you to to the local Barrack Obama page with more personalized content.

Video Elements

While all these things are great, it is video that I want to focus in this article. Barrack Obama has nearly 2,000 official YouTube videos which have been watched more than 80 million times. However it is the user generated content, or ‘fan’ videos which are really interesting. For example, the video that actually spread the word about an up and coming Senator from Illinois running for President is below:

This video has over 23 million views and got the word out about Obama in the first place. Soon however, Will.i.Am, a famous musician got a group of fellow stars together to record a song with the lyrics taken from Obama’s most inspirational quotes, you can view this below:

It is actually these videos which sparked the interest in the Illinois Senator and led to the uptake in his social media networks, Obama has been very lucky to have much fan made content created for himself. Kevin Rudd had this for a time too, though not in the same way:

If you believe Head Studios can be of assistance in helping you achieve your company or agency objectives please call one of our representatives on 1300 TEN 700.

Iceland Air releases video for staff… goes viral

Not sure if you’ve heard of Iceland Air, I haven’t either before yesterday when I saw a video that they had released which the staff created for the annual ball and has since gone viral after being uploaded to YouTube.

The Viral
Since then it has been picked up by major news publications including the Huffington Post in the US and and The Australian over here. What’s interesting to note about this is that the video was actually co-ordinated and delivered The video was created for the staff’s annual ball and then uploaded to YouTube, it almost seems like perhaps this video was just something the staff created to have a bit of fun between each other. This is interesting to note because sometimes companies will hire gigantic advertising agencies to promote themselves however sometimes a fun video created by staff can be much more engaging. No one wants to be sold but people love to buy, meaning that people love to see a video that was made for fun rather than something crafted in a marketing agency to elicit a certain response. It seems to me the reason this video has been so successful is because it’s so genuine, whether or not you find it funny or not no one would deny it was made by genuinely fun loving people and it has left the world with a favorable impression of Iceland Airlines. I’m not sure how much competition Iceland Airlines have however if I am ever forced to pick between airlines I know that this video could be the feather that tips the balance.

Also if you want something really on the edge check out one of their older videos: