iPad 2 arrives, now 2 cameras instead of zero!
The iPad 2 was released a couple of days ago, it looks like it will sell like hot cakes however what’s the deal with Apple’s war on Flash and what will it mean for online video content delivery?
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Barrack Obama – Yes We Can
Barrack Obama organized a successful grass roots campaign to propel himself to the Presidency in 2008. How did his online efforts, namely video, help to spread his word and get people involved?
Charity Water
I found a charity the other day that I wanted to share with you. Have you heard of Charity Water?
Iceland Air releases video for staff… goes viral
Not sure if you’ve heard of Iceland Air, I haven’t either before yesterday when I saw a video that they had released which the staff created for the annual ball and has since gone viral after being uploaded to YouTube.
Ads are here to stay… but at least you have choice
I was watching a video on the news website The Age yesterday when I noticed an advertising strategy that I hadn’t seen before.
Promotional video campaigns on a budget
When most companies think of an advertising campaign the budget estimations for an effective campaign tend to be in the 5 figures mark at the minimum however there are many companies out there that are substituting a large budget for creativity which can not only reach a big audience but is memorable due to its uniqueness.
Television ain’t what it used to be… Park Street
A new reality show was launched on [channel] recently called Park Street. The show was a flop. While a show being a flop is nothing surprising, the extent to which this show failed is something unheard of in television history (at least in Australia anyway).
Will It Blend: How an Internet Meme was created
m Dickson created the most powerful internet meme started by a company with a genius idea to show just how durable his Blendtec blenders were. He blends iPhones, golf balls and much more. Check out some videos and also what an internet meme is.
The Black Swan of Viral Video
Over the weekend I had a chance to read an interesting and thought provoking book called the Black Swan. Written by Nassim Nicholas
Viral Video: even old media is taking notice
Today there was an article in the Daily Telegraph about viral video and how marketers are taking advantage of the new trend in online video dissemination.