Entries by KostaKondratenko

Drop It Like It’s Hot – 6 Principles to Stop Burning Money on Real Estate Letter Box Drops (and Ray White’s Secret Letter Drop Weapon)

The thing with letterbox drops, is that the principles that apply online, apply offline as well. Many of the same principles apply with the letterbox drops, apply with Facebook advertising and your online landing pages as well.

They just have a different medium.

With that said, it helps when you research what your competitors are doing! This can be difficult as some of them aren’t in your area. So, I thought it would be interesting to see who is doing it right and who is doing it wrong. So, let’s talk about the principles and start rating them!

6 Mistakes 99% Of Real Estate Agents Make When Advertising on Facebook (+ Case Study of how the 1% of Top Real Estate Agents do Facebook Differently)

Many real estate agencies are advertising on social media. However just because a major real estate agency uses Facebook ads does not mean that they are doing it correctly.

And this is not a guess – I’ve been speaking and auditing Facebook websites and speaking to real agents in Australia and seeing the results they have been coming up with. Many don’t even know how much leads they are receiving because their traditional agencies is pushing stats like views or impressions etc. – after speaking face to face with real estate agents in Australia I have come up with and the truth is after researching and speaking to not only agents but successful advertisers I have come up with cutting edge research – not available anywhere else – where I can show you what is – and what isn’t working when it comes to getting appraisal appointment leads on Facebook in Australia.

Introducing: Head Studio’s Real Estate Landing Page Accelerator Product – 3X Your Appraisal Appointments in 2 Weeks

After researching and auditing over 100 real estate websites to see what works and what doesn’t work when it comes to increasing your real estate appraisal appointments/real estate leads I am excited to introduce the Real Estate Landing Page Accelerator – which uses the most cutting edge discovering in conversion research and applies them to your Real Estate website – click play to watch the video and find out how you can 3x your appraisal appointments in as little as 2 weeks using this software.

4 Ways to Increase Your Appraisal Appointments 65% by Using Your your Real Estate Testimonials Effectively

78% of people start their search for a real estate agent on the internet – and social proof in the form of testimonials weighs very heavily into their decision in picking an agent to book an appraisal appointment.

Most real estate agents are taking their most valuable asset – what their customers say about them and completely mis using it – presenting testimonials incorrectly and failing to get the most juice out of them – and losing 65% potential home sellers along the way.

In this blog I talk about the top 4 biggest mistakes that real estate websites make when it comes to testimonials.

5 Ways to Stop Home Buyers Abandon your Website by Fixing these 5 Critical Technical Problems

Technical problems on real estate websites make your real estate agency look cheap and incompetent.

Clients can forgive a website that is not flashy – but when things are broken that will reflect on how users see your brand – just like a dirty or unkempt office, arriving late to an appointment or unfriendly staff – technical issues add up to contributing to a prospect choosing not to do business with you.

This blog will break down the 5 most common technical issues and how to fix them.

The 4 Deadly Mistakes Real Estate Websites Make (And How to Fix Them to Blow Up Your Appraisal Appointments by up to 483%)

In this blog I will list the 4 most common mistakes on your real estate website that are preventing home owners from booking appraisal appointments. These include how to create a real estate headline that stands out and avoid generic “We Sell Homes” type headlines. The counter-intuitive reason you should never include a photo of […]