Entries by KostaKondratenko

6 Mistakes 99% of Real Estate Agents Make when It Comes to Scaling their Agency using the Telephone

Most real estate agencies have a very high turnover of sales staff. Which means that their staff have a very low motivation to go out and prospect for new business—especially property management staff. The team has a culture of passively waiting for referrals or red hot inbound leads before they take action. The sales and property management staff probably have bought into the idea that cold calling is ineffective, a waste of time, or they have some other excuse. I have a simple counter argument.

Drop It Like It’s Hot – 6 Principles to Stop Burning Money on Real Estate Letter Box Drops (and Ray White’s Secret Letter Drop Weapon)

The thing with letterbox drops, is that the principles that apply online, apply offline as well. Many of the same principles apply with the letterbox drops, apply with Facebook advertising and your online landing pages as well.

They just have a different medium.

With that said, it helps when you research what your competitors are doing! This can be difficult as some of them aren’t in your area. So, I thought it would be interesting to see who is doing it right and who is doing it wrong. So, let’s talk about the principles and start rating them!

6 Mistakes 99% Of Real Estate Agents Make When Advertising on Facebook (+ Case Study of how the 1% of Top Real Estate Agents do Facebook Differently)

Many real estate agencies are advertising on social media. However just because a major real estate agency uses Facebook ads does not mean that they are doing it correctly.

And this is not a guess – I’ve been speaking and auditing Facebook websites and speaking to real agents in Australia and seeing the results they have been coming up with. Many don’t even know how much leads they are receiving because their traditional agencies is pushing stats like views or impressions etc. – after speaking face to face with real estate agents in Australia I have come up with and the truth is after researching and speaking to not only agents but successful advertisers I have come up with cutting edge research – not available anywhere else – where I can show you what is – and what isn’t working when it comes to getting appraisal appointment leads on Facebook in Australia.

Introducing: Head Studio’s Real Estate Landing Page Accelerator Product – 3X Your Appraisal Appointments in 2 Weeks

After researching and auditing over 100 real estate websites to see what works and what doesn’t work when it comes to increasing your real estate appraisal appointments/real estate leads I am excited to introduce the Real Estate Landing Page Accelerator – which uses the most cutting edge discovering in conversion research and applies them to your Real Estate website – click play to watch the video and find out how you can 3x your appraisal appointments in as little as 2 weeks using this software.