78% of people start their search for a real estate agent on the internet – and social proof in the form of testimonials weighs very heavily into their decision in picking an agent to book an appraisal appointment.

Most real estate agents are taking their most valuable asset – what their customers say about them and completely mis using it – presenting testimonials incorrectly and failing to get the most juice out of them – and losing 65% potential home sellers along the way.

In this blog I talk about the top 4 biggest mistakes that real estate websites make when it comes to testimonials.