Snoop Dogg and Rico team up for Airline New Zealand

Some time ago I did a blog post on Iceland Airline’s quirky online video to promote its airline, you can check it out here. Lately I’ve stumbled across some funny videos from Airline New Zealand which are random and a little controversial. It seems out there advertising is the new norm for the airline industry, which is known for its more generic promotions. Check these videos out from Air New Zealand’s online marketing campaign, keep in mind some, of course, were offended but perhaps that was Air New Zealand’s plan to get attention. One if its videos has pulled almost 6 million views.

Bare Essentials

There are a couple of videos. The first one has almost 6 million views, and is basically a safety video with a twist. You’ll know why it’s called ‘Bare Essentials’ when you watch it.


This was probably the commercial that got everyone in a huff, however it only has 300,000 views. Lots of innuendo here. Apparently Air New Zealand staff are upset that this is their mascot (Rico) though I find it funny, what do you think?

Snoop Dogg

This is the latest video from Air New Zealand with Snoop Dogg:

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