The 90mil+ Superbowl Roundup

Superbowl has come and gone and as always it’s the ads that are talked about more than the game, in fact I’m not even sure who was playing! The superbowl commands an audience of 90 million in the United States and is the most expensive commercial slot in television.

Below are some of the standout commercials of this year’s Superbowl ad and some commentary if necessary:

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Chrysler

The Chrysler ad was the longest ad during the Superbowl and arguably one of the best. So far it has generated over 8 million views on YouTube alone, not counting the amount of viewers during Superbowl. Starring hip hop rapper Eminem the ad talks about Detroit’s current struggles during the financial crisis.

As soon as the ad was broadcast there were debates about how effective it would be at selling cars, as it seemed to be selling the city of Detroit more than the Chrysler 200, which was barely in the shot. While time will tell whether the ad was actually effective in making sales for the company it is known that Eminem has met top Chrysler executives to discuss future promotions and Canadian dealers have stated that the ad is generating interest for the car.

Volkswagen

Very funny!

Coca Cola

Coca Cola makes happiness happen! Also notice the satellite dish in the background at the beginning. Coca Cola’s standard branding campaign; Coke can cross cultural and national boundaries and unite everyone with its sugary goodness.

Kia

http://www.youtube.com/watch?v=ZlwM2xlT7Dk

Chevrolet

http://www.youtube.com/watch?v=jP9_vKW9Ecw

Sorry about the beginning.

The Failure

One ad that seems to have gotten everyone upset and offside is the Groupon ads. Groupon wanted to go for something edgy and controversial, which is nothing new, however they made the mistake of not being very funny. If you’re going to be controversial, make sure you can pull it off! Check out the Groupon ads below as well as the negative New York times review by clicking this text.

Making fun of Tibet…
http://www.youtube.com/watch?v=vVkFT2yjk0A

And deforestation…
http://www.youtube.com/watch?v=Z206ipPhuFQ

And whales…
http://www.youtube.com/watch?v=mP_yScodndg

While being controversial can pay off you are taking a risk with your brand and it seems that Groupon had miscalculated. Judging by the YouTube responses people were upset not just at the insensitivity at the ad but also the so-so humor. Groupon is quite a new company, so perhaps they will learn as they grow?

Some other commercials below:

Best Buy (with Justin Bieber and Ozzy Osbourne)

Go Daddy

http://www.youtube.com/watch?v=ZQnhFxyikXg

Probably not the first person you would think of to represent Go Daddy in that attire. One unique thing about this ad is how it asks you to go to the website to view more.

Let me know your thoughts about the ads in the comments. Did you think Groupon’s ads did more harm then good?

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