Mercedes Benz in partnership with the Filmmakers factory has just launched an online web series of videos delivered through YouTube to promote the Mercedes brand. These three videos at 15 minutes each tell the story of a race car driver seeking revenge for the murder of his fiancée.
The first part of the movie is below:
This is not the first time that a car company has been the major sponsor of a film, BMW had “The Hire”, which was a series of short films which in my opinion were done much better then the Mercedes short film. You can check out one of the Hire short films below:
No doubt other companies will realize that they no longer have to go through a middle man to promote their products and a short web series makes perfect sense; a company would spend the large budget they would have normally spent on air time, to create a high quality online film which will generate more traffic on account of the fact that it’s something that people want to watch.
Plus don’t forget these films all go for about 20 minutes each so it’s a lot different from a 15 or 30 second ad. Also check out 5:10 on The Hire film above (the second YouTube video on this post). One of the characters inspects the bullet riddled bonnet of a BMW and opens it to find his bags are still safe and well, I think what they were trying to say there is that the BMW is bullet proof!