Introducing: Head Studio’s Real Estate Landing Page Accelerator Product – 3X Your Appraisal Appointments in 2 Weeks

After researching and auditing over 100 real estate websites to see what works and what doesn’t work when it comes to increasing your real estate appraisal appointments/real estate leads I am excited to introduce the Real Estate Landing Page Accelerator – which uses the most cutting edge discovering in conversion research and applies them to your Real Estate website – click play to watch the video and find out how you can 3x your appraisal appointments in as little as 2 weeks using this software.
From the many real estate agency owners I speak with I hear stuff like this all the time
  • “We know our website needs improvement – it’s always under consideration – but we’ve had our site redone three years ago. What difference is a new redesign going to make?”
  • “We’ve spoken to digital agencies – and I’m sure they’re good – but they don’t understand real estate – it’s different to many other businesses they work with.”
  •  “Sure Kosta, you have some great concepts and ideas – but I don’t know if I have the energy to undertake a whole redesign of my online presence. I know it’s important – but so are other things and I have to allocate my time to what’s important.”

Look – updating or creating a new website is not fun.

You have to sit down and talk about what every bit of colour is going to be, recreate potentially hundreds of inner pages – not to mention setup a listing sync with your current real estate portal – 

Link everything up with your CRM – sometimes deal with your previous online provider. 

Stress about whether you’re going to lose your Google rankings if you make changes.

Not to mention the hours you have to invest into the project, and the stress. 

And even after all that then the failure rate for web development projects is between 30 – 70% (literally over 30% of web projects don’t even get completed and launched) and that’s not to speak about projects that get completed but don’t result in any additional leads- those are some scary stats – and it’s no wonder why most real estate agencies stay with their same bad design year after year. Even when they know their website is leaking tens of thousands of dollars in revenue. 

But what if all those problems could be avoided? 

Well that’s what the Real Estate Landing Page Accelerator – which I’ll just call RELPA is here to fix. 

In short RELPA allows you to implement the cutting edge real estate appraisal acquisition techniques on your website to blow up your appraisal leads –  while keeping your existing website and technology – and allowing you to go live and start increasing appraisal appointments in as little as two weeks. 

It’s a number of pages that – when added to your website work together to ensure your website does what it needs to do – and that’s get more real estate appointments! 

And these pages can be styled to the look and feel of your WordPress website and integrated with your Crm systems.

So what exactly makes RELPA different to all the other ‘real estate templates’ you’ve seen around? 

Let’s get started!

Real Estate Testimonial Software

Position Yourself as the First Choice

Not only do 78% of people start their search for a real estate agent online – but also prospects are going to read third party non-biased reviews in making their decision. Wouldn’t you?

Let’s see what makes RELPA different.

Here is the review section on the new landing page:

You will note that there is also an individual review page accessible from the top menu

And here is the individual review page:

This is designed to get you appraisal appointments – let me show you how that’s done. 

Live Google Reviews

One Click Social Proof Pull

The Google review app will be able to pull live reviews from your Google Places page (even if you have multiple places with multiple reviews) and have them aggregated on your Reviews page – so the user can scroll through and read your Google reviews without leaving the website.

What’s more every Google review will have the Google logo which will allow the user to click and go directly to that individual review – to add trust and instill confidence in your prospect.

Rate My Agent Integration

Get Your Best RateMyAgent Reviews

The review page has a link to RateMyAgent – to immediately build trust. However the review page will allow us to put your most powerful RateMyAgent reviews first – because what is the point of having powerful reviews if they are stuck and not viewable by the client.

Just imagine reading 2 reviews from 2 separate real estate agents – one says that you did a great job, and your competitor’s review says they sold the house way above reserve. 

Which agent would you pick? 

The Review page will allow you to add individual RateMyAgent reviews so you can have your 3 most stand out reviews and control which reviews the user sees. 

Google Review Ordering

Strategical Seller Authority Positioning

Ordering reviews means we can now place the most important Google reviews at the top – ensuring that you control what reviews the prospect sees – the ones that will influence your prospect to make a decision.

We can order these on the front page and on the inner review page. 

73% of consumers read six or fewer reviews before making a decision

Vendasta

Because let’s be honest your customer isn’t going to read every single one of your reviews – and if you have a 50/50 split of tenant and seller reviews you want to ensure that the seller reviews are highlighted on your home page if this is where your revenue comes from and is your ultimate goal. 

Review Headlines

Differentiate Yourself With Results

Review headlines are going to make a huge impact on the effectiveness of your testimonials. 

Let’s say someone leaves a testimonial for a home you sold for them at $30,000 above the reserve. The testimonial may mention that they were very happy with the sale but does not mention the specific number of how high above the sale price you were able to sell their home for.

This information is very important – rather than asking them to change their review – you can now add a headline to your reviews which calls out the most important part of the review – which for sellers is most commonly how high above reserve price you were able to sell a property.

Think about it – when someone sees the review section they’re not going to go and read every single review – but they will quickly read the headline. This is your opportunity to position yourself explicitly as someone who gets their clients the best bang for their buck and is the clear choice for them to book an appointment with. 

Keep in mind that even if your competitor has just as many reviews as you do – by ordering them by most important and using a call out headline it’s going to make you look like the clear choice – and since most sellers only meet with one real estate agent and at maximum 2 – being shortlisted based on this is going to make a big difference in your bottom line at the end of the year. 

Multi Step Forms

Avoid Abandonment, Increase Form Completion

Multi step forms can get up to 300% more conversions. – Venture Harbour

We need to speak about Market Appraisal forms on real estate websites. They are woefully under optimised – and considering it’s the most important part of a website not focusing on this would be a big disservice to your bottom line.

The real estate landing page accelerator fixes a lot of issues and optimises your website for maximum Market Appraisal conversions – let’s discuss what it does.

The reason that a multi step form can increase your conversion rate by up to 300% is because people can really not be bothered to fill in forms – especially long forms. 

The solution may be to include a very short form – but then you are left with not enough information to qualify the prospect and end up only answering enquiries and not moving the process to the next stage.

Having a short form may lead to more enquiries – but you are left with no information to follow up with and provide value and no ability to qualify your leads – leading you to spend energy following up leads that are not motivated and unqualified.

Increase your conversions by taking advantage of the multi step features – the form starts with a king only one question – the prospect’s address – so there is minimal commitment to proceed to the next stage.

Address Auto Suggest

Increase conversions by 30% and get accurate client data backed by Google

The Market appraisal form comes with an address auto suggest – allowing your prospect to quickly enter their address details and have Google help them pick the right address.

This makes the form easier to fill in increasing conversion rates and increases the amount of accurate data.

Also – interesting fact – did you know the longest suburb name in Australia is ‘Mamungkukumpurangkuntjunya’ – can you imagine a prospect having to type that in? With the address auto suggest you don’t have to worry about creating a negative user experience for prospects with long street and suburb names.

Market Appraisal Benefits Section

Sellers will take action when you give them a reason

If the user resists filling in their address to get started there is a benefit section which outlines why they would want to proceed – a feature that is sorely lacking from most real estate websites.

The vast majority of market appraisal forms I find on real estate websites don’t even say why someone should fill out the form in the first place – they just assume the prospect knows why they would need to do this and does not need to be educated – or any effort made to differentiate a market appraisal from other real estate agents.

This template fixes this with a market appraisal benefit section – while this may seem like a minor thing – this is actually a big deal. Giving a person a reason and outlining the benefits of taking an action is a big improvement over just telling them to take an action.

Also if the user scrolls down that means they’re second guessing starting the form process – the benefits section will resolve this.

Sales Lifecycle Shortening Questions

Ask the Right Questions to Frame Your First Follow Up to your Advantage

It’s not just about having a multi step form – it’s about asking the right questions. And what are the right questions?

Well the right questions are the ones that are going to help you qualify the prospect and give you the information to move to the next stage as quickly as possible.

The multi step form on the RE landing page accelerator is optimised to ask just the right amount of questions.

Firstly – it asks for the address

Then it asks for Name, Email and Phone Number – pretty standard questions

Finally it asks for when the prospect wants to sell and the prospect’s relationship to the property. 

You don’t want to drive half way across town only to find out the property you’re appraising is for the owner’s son who just happened to mention at one point he may be thinking of selling and now the son is wasting everyone real estate agent’s time getting various appraisals to choose the right one. 

And if someone is just kicking tyres and is not motivated to sell – you want to know that too – so you can prioritise that lead correctly. There is a big difference between someone who is looking to sell in the next 6 months and someone who is looking to sell IMMEDIATELY due to circumstances and is highly motivated.

I would trust you would treat those two sellers very differently.

Asking the right questions and presenting them in the correct way sets the tone for the rest of your sales journey with the customer – you owe it to yourself to get this right to save yourself headaches down the line.

Multi Agent Booking Form

Qualified Appointments on Auto-pilot

The most important part of booking an appointment is – actually booking the appointment right? Having to go back and forth trying to lock down a time between yourself and the home seller can be a stressful process. 

Sometimes a seller can screw you around – telling you they’ll get back to you or being slow in response – leaving you in a situation where you’re unsure about whether the home appraisal will happen at all.

And even if it does you’ve wasted weeks trying to lock down a time that works.

Well now the booking form is completely integrated into your website as part of the multi step form – the prospect can enter their details and then book a time that works for them.

They can even choose whether to have the appointment on the phone, your office or at their address (you can remove and add options as required). Perhaps your prospect just wants an initial consultation over the phone first.

The user can choose the terms on which they will meet with you, and you can also increase or decrease the amount of choices available to the user to suit your needs. The great thing is – even if the user abandons the form at the booking stage you still have their details to follow up and find out what made them leave.

The best thing about the booking form is that it can be integrated to work either just for yourself or a staff of 10, 20 or more and integrate with all their calendars – think of the amount of time this would save.

Installation of this will also include integrating this booking system into your own real estate agency along with your staff and their calendar.

Abandonment Prevention

Stop 68% of your Prospects Abandoning your Form

Hypothetical question – what if someone enters their address – but then they leave? What should happen?

In a traditional form if a prospect chose to leave the website half way through your Market Appraisal page half way through – guess what – all that content is gone. 

With the in-built form abandonment feature you can ensure that you get all the details from a prospect’s enquiry. So for example if someone only enters in their address and then decides to leave – and that address just happens to be in an area where you’ve done a letterbox drop – well guess what – you’ve just prioritised your follow up.

Allow follow ups of abandoned forms

Again I want to stress that this is not a replacement for your manual follow up – instead this landing page accelerator product is meant to turbo-charge what you’re all ready doing – including cold door knocking for properties in the area you’re listing in – after all it’s not a digital vs. non-digital world – we can do both at the same time.

Capture the data from abandoned forms and use that as a reason to follow up and find out why they left the form – and if this even brings in just one additional home sale listing agreement per year – it would be worth it don’t you agree?

Ask for the appointment at the right time

The RELPA system will also add a call to action to the footer of your pages – so for example if a user clicks on your Reviews page and scrolls to the bottom of that page – you’re in the perfect position to ask for the user to take the next step – the call to action block will be visible on all pages and will allow the user to either request a call back or move to the next step.

Placing a call to action in the footer of your pages an increase conversions by up to 304% based on research conducted by protocol80.com

Call Back Feature

Increase self respect by asking for a minimal commitment

You may notice one thing that’s missing on this landing page is a contact form. That’s because this accelerator landing page does not have one.

Why is that?

Well do you want to be getting enquiries about what your commission rate is – and general questions which just waste your time. 

RELPA works on the assumption that you want to get on the phone with the prospect as soon as possible – now if the prospect chooses to not book an appraisal appointment the only other option they have is to request a call back.

Surely you would agree that you would rather speak to prospects on the phone to address and dig in to any potential issues that they have and qualify them right there and then – that way you’ll know exactly where you are with any prospect once you hang up the phone. 

By the way if a prospect is not willing to get on the phone and speak with you – then you can rest assured that’s because they’re just price shopping trying to get the lowest commission rate and you don’t want to deal with prospects like that in the first place. 

Below you can see the Request Callback Form. 

Ease of Use

Spend More Time Selling, Less time Web Managing

If you’ve read up to this point then you either probably have considered updating your online presence to maximise your appraisal leads and what I have told you about the RE landing page accelerator makes sense. 

But let’s be honest – if you’re like most real estate agents you’ve probably experienced web site updates/redesigns as painstaking processes that take months to complete and sink a lot of time.

So I want to show you why this landing page is going to make your life so much easier.

KISS Engine

Gain control of your online presence

The Keep It Simple Stupid engine – otherwise known as Elementor – is the easiest page builder ever made for WordPress. If you’ve ever been in a situation where you wanted to update a part of your website but were limited then you can say hello to freedom.

The WYSIWYG KISS engine is so easy you never have to wait on a web developer to make changes again.

With Elementor’s KISS engine all you have to do to edit any section of the page in the future is simply click on what you want to edit… and edit it. It’s truly WYSIWYG (what you see is what you get) – this editor is so simple most clients after using it for a couple of hours feel confident enough that they no longer need a web developer for every minor change.

Which is exactly what I aim for – I want your freedom.

WordPress Integration

If It Ain’t Broke, Why Change It?

Now sure – a great engine is great – but there’s no point if this landing page can’t be integrated with your current WordPress website. Because after all you still want to keep various features of your old website like your inner pages – as well as your listing integration and things of that nature. 

Well the good news is that if you like you current website you can keep your current website. You don’t have to make a choice of either/or. 

The landing page can be adapted to your company.

Because I will integrate your landing page into your website and match the style/look and feel of the landing page to match your brand. Not only that I can also fix your website styles to better match the landing page and vice versa.

This allows you to start getting results right away – have your website looking good and you don’t need to wait for your entire website to get remade – which could take 6 months or more.

As part of the integration of your new website I will update the header and footer to match the landing page.

Highest ROI

The Single Greatest Thing You Can Do For Your Online Presence

Let’s be real – the most popular part of your website is going to be your landing page – so optimising this page to get you the results you want is going to be the highest ROI activity you can do.

Also by having a framework to work on which is all ready complete you can have your landing page up and running in less than 2 weeks – now if doing this nets you just one additional client a month, hell even one additional client per year it would be worth it right? 

Keep in mind once this system is implemented it will continue to pay dividends for as long as it is online – and will work to boost your other offline prospecting activities.

By the way – I haven’t even gotten into the copy of this landing page – which I will assist you in implementing to ensure that your agency’s message is on point with your target market and differentiates you from just another real estate agency – which many times is the strongest part of the conversion – this has just been a focus on 


If you’ve been meaning to convert your real estate website to an appraisal appointment generating machine – but have been unsure of whether doing so will yield you results – or have been hesitant due to the time commitment I highly suggest giving RELPA a spin – at the moment I’m offering to install this for free on your website to ensure that the landing page works.

From the many real estate agency owners I speak with I hear stuff like this all the time
  • “We know our website needs improvement – it’s always under consideration – but we’ve had our site redone three years ago. What difference is a new redesign going to make?”
  • “We’ve spoken to digital agencies – and I’m sure they’re good – but they don’t understand real estate – it’s different to many other businesses they work with.”
  •  “Sure Kosta, you have some great concepts and ideas – but I don’t know if I have the energy to undertake a whole redesign of my online presence. I know it’s important – but so are other things and I have to allocate my time to what’s important.”

Look – updating or creating a new website is not fun.

You have to sit down and talk about what every bit of colour is going to be, recreate potentially hundreds of inner pages – not to mention setup a listing sync with your current real estate portal – 

Link everything up with your CRM – sometimes deal with your previous online provider. 

Stress about whether you’re going to lose your Google rankings if you make changes.

Not to mention the hours you have to invest into the project, and the stress. 

And even after all that then the failure rate for web development projects is between 30 – 70% (literally over 30% of web projects don’t even get completed and launched) and that’s not to speak about projects that get completed but don’t result in any additional leads- those are some scary stats – and it’s no wonder why most real estate agencies stay with their same bad design year after year. Even when they know their website is leaking tens of thousands of dollars in revenue. 

But what if all those problems could be avoided? 

Well that’s what the Real Estate Landing Page Accelerator – which I’ll just call RELPA is here to fix. 

In short RELPA allows you to implement the cutting edge real estate appraisal acquisition techniques on your website to blow up your appraisal leads –  while keeping your existing website and technology – and allowing you to go live and start increasing appraisal appointments in as little as two weeks. 

It’s a number of pages that – when added to your website work together to ensure your website does what it needs to do – and that’s get more real estate appointments! 

And these pages can be styled to the look and feel of your WordPress website and integrated with your Crm systems.

So what exactly makes RELPA different to all the other ‘real estate templates’ you’ve seen around? 

Let’s get started!

Real Estate Testimonial Software

Position Yourself as the First Choice

Not only do 78% of people start their search for a real estate agent online – but also prospects are going to read third party non-biased reviews in making their decision. Wouldn’t you?

Let’s see what makes RELPA different.

Here is the review section on the new landing page:

You will note that there is also an individual review page accessible from the top menu

And here is the individual review page:

This is designed to get you appraisal appointments – let me show you how that’s done. 

Live Google Reviews

One Click Social Proof Pull

The Google review app will be able to pull live reviews from your Google Places page (even if you have multiple places with multiple reviews) and have them aggregated on your Reviews page – so the user can scroll through and read your Google reviews without leaving the website.

What’s more every Google review will have the Google logo which will allow the user to click and go directly to that individual review – to add trust and instill confidence in your prospect.

Rate My Agent Integration

Get Your Best RateMyAgent Reviews

The review page has a link to RateMyAgent – to immediately build trust. However the review page will allow us to put your most powerful RateMyAgent reviews first – because what is the point of having powerful reviews if they are stuck and not viewable by the client.

Just imagine reading 2 reviews from 2 separate real estate agents – one says that you did a great job, and your competitor’s review says they sold the house way above reserve. 

Which agent would you pick? 

The Review page will allow you to add individual RateMyAgent reviews so you can have your 3 most stand out reviews and control which reviews the user sees. 

Google Review Ordering

Strategical Seller Authority Positioning

Ordering reviews means we can now place the most important Google reviews at the top – ensuring that you control what reviews the prospect sees – the ones that will influence your prospect to make a decision.

We can order these on the front page and on the inner review page. 

73% of consumers read six or fewer reviews before making a decision

Vendasta

Because let’s be honest your customer isn’t going to read every single one of your reviews – and if you have a 50/50 split of tenant and seller reviews you want to ensure that the seller reviews are highlighted on your home page if this is where your revenue comes from and is your ultimate goal. 

Review Headlines

Differentiate Yourself With Results

Review headlines are going to make a huge impact on the effectiveness of your testimonials. 

Let’s say someone leaves a testimonial for a home you sold for them at $30,000 above the reserve. The testimonial may mention that they were very happy with the sale but does not mention the specific number of how high above the sale price you were able to sell their home for.

This information is very important – rather than asking them to change their review – you can now add a headline to your reviews which calls out the most important part of the review – which for sellers is most commonly how high above reserve price you were able to sell a property.

Think about it – when someone sees the review section they’re not going to go and read every single review – but they will quickly read the headline. This is your opportunity to position yourself explicitly as someone who gets their clients the best bang for their buck and is the clear choice for them to book an appointment with. 

Keep in mind that even if your competitor has just as many reviews as you do – by ordering them by most important and using a call out headline it’s going to make you look like the clear choice – and since most sellers only meet with one real estate agent and at maximum 2 – being shortlisted based on this is going to make a big difference in your bottom line at the end of the year. 

Multi Step Forms

Avoid Abandonment, Increase Form Completion

Multi step forms can get up to 300% more conversions. – Venture Harbour

We need to speak about Market Appraisal forms on real estate websites. They are woefully under optimised – and considering it’s the most important part of a website not focusing on this would be a big disservice to your bottom line.

The real estate landing page accelerator fixes a lot of issues and optimises your website for maximum Market Appraisal conversions – let’s discuss what it does.

The reason that a multi step form can increase your conversion rate by up to 300% is because people can really not be bothered to fill in forms – especially long forms. 

The solution may be to include a very short form – but then you are left with not enough information to qualify the prospect and end up only answering enquiries and not moving the process to the next stage.

Having a short form may lead to more enquiries – but you are left with no information to follow up with and provide value and no ability to qualify your leads – leading you to spend energy following up leads that are not motivated and unqualified.

Increase your conversions by taking advantage of the multi step features – the form starts with a king only one question – the prospect’s address – so there is minimal commitment to proceed to the next stage.

Address Auto Suggest

Increase conversions by 30% and get accurate client data backed by Google

The Market appraisal form comes with an address auto suggest – allowing your prospect to quickly enter their address details and have Google help them pick the right address.

This makes the form easier to fill in increasing conversion rates and increases the amount of accurate data.

Also – interesting fact – did you know the longest suburb name in Australia is ‘Mamungkukumpurangkuntjunya’ – can you imagine a prospect having to type that in? With the address auto suggest you don’t have to worry about creating a negative user experience for prospects with long street and suburb names.

Market Appraisal Benefits Section

Sellers will take action when you give them a reason

If the user resists filling in their address to get started there is a benefit section which outlines why they would want to proceed – a feature that is sorely lacking from most real estate websites.

The vast majority of market appraisal forms I find on real estate websites don’t even say why someone should fill out the form in the first place – they just assume the prospect knows why they would need to do this and does not need to be educated – or any effort made to differentiate a market appraisal from other real estate agents.

This template fixes this with a market appraisal benefit section – while this may seem like a minor thing – this is actually a big deal. Giving a person a reason and outlining the benefits of taking an action is a big improvement over just telling them to take an action.

Also if the user scrolls down that means they’re second guessing starting the form process – the benefits section will resolve this.

Sales Lifecycle Shortening Questions

Ask the Right Questions to Frame Your First Follow Up to your Advantage

It’s not just about having a multi step form – it’s about asking the right questions. And what are the right questions?

Well the right questions are the ones that are going to help you qualify the prospect and give you the information to move to the next stage as quickly as possible.

The multi step form on the RE landing page accelerator is optimised to ask just the right amount of questions.

Firstly – it asks for the address

Then it asks for Name, Email and Phone Number – pretty standard questions

Finally it asks for when the prospect wants to sell and the prospect’s relationship to the property. 

You don’t want to drive half way across town only to find out the property you’re appraising is for the owner’s son who just happened to mention at one point he may be thinking of selling and now the son is wasting everyone real estate agent’s time getting various appraisals to choose the right one. 

And if someone is just kicking tyres and is not motivated to sell – you want to know that too – so you can prioritise that lead correctly. There is a big difference between someone who is looking to sell in the next 6 months and someone who is looking to sell IMMEDIATELY due to circumstances and is highly motivated.

I would trust you would treat those two sellers very differently.

Asking the right questions and presenting them in the correct way sets the tone for the rest of your sales journey with the customer – you owe it to yourself to get this right to save yourself headaches down the line.

Multi Agent Booking Form

Qualified Appointments on Auto-pilot

The most important part of booking an appointment is – actually booking the appointment right? Having to go back and forth trying to lock down a time between yourself and the home seller can be a stressful process. 

Sometimes a seller can screw you around – telling you they’ll get back to you or being slow in response – leaving you in a situation where you’re unsure about whether the home appraisal will happen at all.

And even if it does you’ve wasted weeks trying to lock down a time that works.

Well now the booking form is completely integrated into your website as part of the multi step form – the prospect can enter their details and then book a time that works for them.

They can even choose whether to have the appointment on the phone, your office or at their address (you can remove and add options as required). Perhaps your prospect just wants an initial consultation over the phone first.

The user can choose the terms on which they will meet with you, and you can also increase or decrease the amount of choices available to the user to suit your needs. The great thing is – even if the user abandons the form at the booking stage you still have their details to follow up and find out what made them leave.

The best thing about the booking form is that it can be integrated to work either just for yourself or a staff of 10, 20 or more and integrate with all their calendars – think of the amount of time this would save.

Installation of this will also include integrating this booking system into your own real estate agency along with your staff and their calendar.

Abandonment Prevention

Stop 68% of your Prospects Abandoning your Form

Hypothetical question – what if someone enters their address – but then they leave? What should happen?

In a traditional form if a prospect chose to leave the website half way through your Market Appraisal page half way through – guess what – all that content is gone. 

With the in-built form abandonment feature you can ensure that you get all the details from a prospect’s enquiry. So for example if someone only enters in their address and then decides to leave – and that address just happens to be in an area where you’ve done a letterbox drop – well guess what – you’ve just prioritised your follow up.

Allow follow ups of abandoned forms

Again I want to stress that this is not a replacement for your manual follow up – instead this landing page accelerator product is meant to turbo-charge what you’re all ready doing – including cold door knocking for properties in the area you’re listing in – after all it’s not a digital vs. non-digital world – we can do both at the same time.

Capture the data from abandoned forms and use that as a reason to follow up and find out why they left the form – and if this even brings in just one additional home sale listing agreement per year – it would be worth it don’t you agree?

Ask for the appointment at the right time

The RELPA system will also add a call to action to the footer of your pages – so for example if a user clicks on your Reviews page and scrolls to the bottom of that page – you’re in the perfect position to ask for the user to take the next step – the call to action block will be visible on all pages and will allow the user to either request a call back or move to the next step.

Placing a call to action in the footer of your pages an increase conversions by up to 304% based on research conducted by protocol80.com

Call Back Feature

Increase self respect by asking for a minimal commitment

You may notice one thing that’s missing on this landing page is a contact form. That’s because this accelerator landing page does not have one.

Why is that?

Well do you want to be getting enquiries about what your commission rate is – and general questions which just waste your time. 

RELPA works on the assumption that you want to get on the phone with the prospect as soon as possible – now if the prospect chooses to not book an appraisal appointment the only other option they have is to request a call back.

Surely you would agree that you would rather speak to prospects on the phone to address and dig in to any potential issues that they have and qualify them right there and then – that way you’ll know exactly where you are with any prospect once you hang up the phone. 

By the way if a prospect is not willing to get on the phone and speak with you – then you can rest assured that’s because they’re just price shopping trying to get the lowest commission rate and you don’t want to deal with prospects like that in the first place. 

Below you can see the Request Callback Form. 

Ease of Use

Spend More Time Selling, Less time Web Managing

If you’ve read up to this point then you either probably have considered updating your online presence to maximise your appraisal leads and what I have told you about the RE landing page accelerator makes sense. 

But let’s be honest – if you’re like most real estate agents you’ve probably experienced web site updates/redesigns as painstaking processes that take months to complete and sink a lot of time.

So I want to show you why this landing page is going to make your life so much easier.

KISS Engine

Gain control of your online presence

The Keep It Simple Stupid engine – otherwise known as Elementor – is the easiest page builder ever made for WordPress. If you’ve ever been in a situation where you wanted to update a part of your website but were limited then you can say hello to freedom.

The WYSIWYG KISS engine is so easy you never have to wait on a web developer to make changes again.

With Elementor’s KISS engine all you have to do to edit any section of the page in the future is simply click on what you want to edit… and edit it. It’s truly WYSIWYG (what you see is what you get) – this editor is so simple most clients after using it for a couple of hours feel confident enough that they no longer need a web developer for every minor change.

Which is exactly what I aim for – I want your freedom.

WordPress Integration

If It Ain’t Broke, Why Change It?

Now sure – a great engine is great – but there’s no point if this landing page can’t be integrated with your current WordPress website. Because after all you still want to keep various features of your old website like your inner pages – as well as your listing integration and things of that nature. 

Well the good news is that if you like you current website you can keep your current website. You don’t have to make a choice of either/or. 

The landing page can be adapted to your company.

Because I will integrate your landing page into your website and match the style/look and feel of the landing page to match your brand. Not only that I can also fix your website styles to better match the landing page and vice versa.

This allows you to start getting results right away – have your website looking good and you don’t need to wait for your entire website to get remade – which could take 6 months or more.

As part of the integration of your new website I will update the header and footer to match the landing page.

Highest ROI

The Single Greatest Thing You Can Do For Your Online Presence

Let’s be real – the most popular part of your website is going to be your landing page – so optimising this page to get you the results you want is going to be the highest ROI activity you can do.

Also by having a framework to work on which is all ready complete you can have your landing page up and running in less than 2 weeks – now if doing this nets you just one additional client a month, hell even one additional client per year it would be worth it right? 

Keep in mind once this system is implemented it will continue to pay dividends for as long as it is online – and will work to boost your other offline prospecting activities.

By the way – I haven’t even gotten into the copy of this landing page – which I will assist you in implementing to ensure that your agency’s message is on point with your target market and differentiates you from just another real estate agency – which many times is the strongest part of the conversion – this has just been a focus on 


If you’ve been meaning to convert your real estate website to an appraisal appointment generating machine – but have been unsure of whether doing so will yield you results – or have been hesitant due to the time commitment I highly suggest giving RELPA a spin – at the moment I’m offering to install this for free on your website to ensure that the landing page works.