2 minute pre-roll ads… but you can skip them

I was browsing the internet yesterday and I stumbled across an ad format on YouTube that I’d never seen before but was very clever. Basically you know pre-roll ads, where ad plays before the video starts. Well this was a pre-roll ad, but it went for 2 minutes giving you an option to skip it if you wished.

The 2 minute ad was actually really funny, it was an ad for a mouth freshener that looked like a toothbrush and they were mocking apple. If I find it I’ll add it to this post.

[Update: just found a post on Mashable about this, you can check it out if this sort of stuff interests you: http://mashable.com/2009/11/11/pre-roll-ads-youtube/ ]